Company
ABOUT US
A Studio,
not a factory.
MADQ is a creative studio focused on building thoughtful, effective brand and digital experiences. We combine strategic thinking with design craft to deliver solutions that are both purposeful and practical.
We approach every project with a balance of clarity and curiosity — bringing a distinct creative edge while staying grounded in real business needs. Our work is driven by the belief that strong ideas should be as functional as they are memorable.
Over time, MADQ has grown from a modest design studio into a multidisciplinary collective, working closely with clients to shape brands from early ideas into fully realised identities and experiences.
At our core, we value collaboration, transparency, and work that delivers lasting impact — creating meaningful outcomes that align creativity with clarity, and ambition with execution.
Our services
and capabilities
We deliver thoughtful, well-crafted solutions that blend strategy, design, and execution to help businesses achieve their goals.
Every project begins with a clear understanding of our clients’ needs, audiences, and objectives, ensuring the work is both relevant and effective.
Our capabilities span across digital, print, and marketing touchpoints — creating cohesive brand experiences that are visually refined, strategically grounded, and built to perform across platforms.
Brand Identity
Naming, logos, visual systems and brand guidelines that hold together across every surface — from a business card to a billboard.
- Logo
- Naming
- Guidelines
- Brand Development
- Rebranding
- Logo & ID Systems
- Brand Style Guides
- Collateral, Print & Packaging
- Wayfinding & Signage
- Environmental Design
- Iconography
- Corporate Identity
Commercial Illustrations
Illustrations and visual storytelling crafted to give brands character across campaigns, packaging, digital platforms, and print.
- Commercial
- IP
- Publications
- Iconography
- Traditional Mediums
Web Design
Editorial websites and landing pages built around story, performance and the smallest details. Designed in Figma, hand-built for the web.
- UI/UX
- E Commerce
- WordPress
- Website Design and Development
- Wireframing
Art Direction & Strategy
Campaigns, photography direction, typography, motion, and strategy — shaping the look, feel, and underlying thread that ties every element together.
- Photography
- Campaign
- Motions
- Strategy
- Discovery & Research
- User Experience
- Brand Strategy
- Positioning
Digital Product
App and product UI/UX from first sketch through high-fidelity systems — built with engineers, not thrown over the fence.
- UI Systems
- Prototyping
- UX
MADQ's
squat
Eddie
Project Director
Eddie is a designer and project director focused on brand identity and digital experiences, working at the intersection of strategy and design to build clear, cohesive systems that help brands communicate with purpose.
He leads client relations and project delivery, with over a decade of experience across branding, campaigns, UI/UX, and retail packaging. His work includes clients such as Singapore Food Industries, Exness Malaysia, Grey Worldwide Malaysia, and Key Direction Group Hong Kong.
Yee Wearn
Design Lead
Yee Wearn leads brand and visual design, bringing over 15 years of experience in developing brand identities for hotels and creating illustrations for publications.
She has worked with clients including IHG Hotels & Resorts, Mövenpick, Grey Worldwide Malaysia, Grab Singapore, Wildtype Media Singapore, and World Scientific Publishing.