KEY DIRECTION
CLIENT
Key Direction Limited Hong Kong
DELIVERABLES
Brand Strategy
Messaging
Branding & Identity Design Collateral Design & Production Merchandise Design & Production Packaging Design & Production User Interface Design
CHALLENGE
Help KDL become the brand it deserves, increase page views, and brand recognition. Enhance consistency throughout the company from within, and evoke a sense of vitality for employees and stakeholders.
DEVELOPING THE STRATEGY
During an intensive week-long session, we explored KDL’s challenges and prioritized essential business needs and customer objectives. This invaluable exercise formed the foundation for crafting comprehensive branding and marketing strategies for the KDL Brand Refresh and 15th-Anniversary Celebration Campaign.
DEFINING THE BRAND
In the strategy session, we extracted and refined the core aspects of the brand, defining its personality in terms of appearance, communication, and behavior.
POSITIONING
Understanding Key Direction’s purpose and their advocacy helped define the business operation’s positioning statement.
