SENMATO

A modern grocery store in Shah Alam. Senmato, a fresh market, mainly sells fresh plateau vegetables, omitting various middlemen and delivering vegetables directly from farmers’ fields to consumers at affordable prices.

The original concept of the brand is simple Japanese language, and the visual elements are set to be rough and concise, such as the use of abstract methods to interpret SMT (SenMaTo), and simple methods to depict vegetable illustrations. Understanding the concept of a fruit and vegetable diet can also return to the basics. The theme colors are mainly based on earth colors, and show the bright and vivid colors of fruits and vegetables without being overwhelming.